Does this sound familiar?
- Your customers aren’t aware that you launched the much requested feature?
- Your customers don’t know that the problem they are struggling with can be solved by the product suite in their current subscription plan.
- In depth trainings by your Customer Success Team isn’t increasing adoption or decreasing support tickets
- Client’s leadership teams engages with you only when there is a crisis else you mostly have to do with your SPOC who is unable to tell you about broader business priorities
- You feel like your clients wont advocate for you unless you ask them to, which makes you feel salesy and needy.
All of the above adversely impact your chances of retaining and growing revenues. Let alone gaining referrals from your existing clients.
With this course, you will have the tools to address issues such as the ones mentioned above and build strong foundations for revenue retention and growth.
Who is this Course For?
- Personnel with Customer Marketing Responsibility
- Sales, Customer Success and Account Managers seeking untapped sources of revenue expansion
Course Outcomes
- Strategic & Long Term Customer Engagement
- Set foundations for an inbound upsell and cross-sell engine
- Unlock business value including revenue from existing clients
Course Focus
- A case for focusing on customer marketing
- Setting direction and strategically bringing together various elements of customer marketing
- Implementing repeatable processes and playbooks
Course Modules
- Why will customer marketing delight your CEO and her investors
- Switching Gears – Marketing to customers versus prospects
- Laying the foundations
- Creating tangible deliverables with templates
- Creating playbook – Documenting repeatable processes
Success & Beyond 